Ime, pojam, znak, simbol ili dizajn, ili pak kombinacija navedenog, čime se identifikuju roba ili usluge jednog prodavca ili grupe prodavaca, i diferenciraju u odnosu na konkurente.
Marketing menadžment, Philip Kotler , Kevin Lane Keller, 2006
Termin:
brand
Definicija:
Name, term, sign, symbol or design, or a combination thereof, which identify the goods or services of one seller or group of sellers and differentiate from the competitors.
brand