Inspirativna izjava o onome što organizacija želi da postigne u bližoj ili daljoj budućnosti. Njena svrha je dabir trenutnih i budućih pravaca poslovanja organizacije.
An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serves as a clear guide for choosing current and future courses of action.
vizija
vision